Queridinha das redes sociais, Granado espera que vendas ultrapassem R$ 1,5 bilhão em 2024

Varejo STORIES MERCADO&CONSUMO

[{"selector":"#anim-b96c8427-eb57-4189-b38c-7c8e1036228f","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dda8e445-025e-4963-a5b2-a69beac3b7bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3d11a3b-59e2-4c09-bb8b-3e9b822bddff","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-dd6b9506-cbbb-4d36-84e0-4468fbb17220","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ae19905-f380-43a5-8b7b-de23d0bde9ea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9a22e31-6bb8-4fa7-9049-01ffe5d80fa5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-7053c4d8-b6f8-447d-87b1-7fd5e8daf5c0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e04342ad-2ebf-4470-bc98-1495f68b6539","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A Granado, fundada em 1870, está adotando estratégias para se reposicionar como uma marca rejuvenescida e atrativa para novas gerações. A Granado, fundada em 1870, está adotando estratégias para se reposicionar como uma marca rejuvenescida e atrativa para novas gerações.

[{"selector":"#anim-85988b23-8e5c-4b6f-9e0f-9429050f7f79","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49d45bc5-6d94-4f66-961f-7e35e726b9b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ce3f320-608a-44a9-a7c9-552cc821e5cd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-44fbd2ca-6e5a-4286-818e-26ee2121fa34","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7889e11-7511-4bc8-9496-75d1731805a2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-351f31c8-6d44-4b7d-a9f1-0c00f783eef1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-0f15381b-5bd7-4549-98e3-f5a7a2b5e8b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee340db3-d2fe-4ebc-9570-a0684fbea5f5","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Nos primeiros seis meses de 2024, a Granado faturou R$ 839 milhões, um aumento de 24% em relação ao ano passado. A expectativa para o ano é de que as vendas ultrapassem R$ 1,5 bilhão. Nos primeiros seis meses de 2024, a Granado faturou R$ 839 milhões, um aumento de 24% em relação ao ano passado. A expectativa para o ano é de que as vendas ultrapassem R$ 1,5 bilhão.

[{"selector":"#anim-2928b8e8-15cb-4a93-bbda-39b6a93bc3ec","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce4bc153-91c5-4d39-95e9-ac39dff67ab6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66e92e95-cdab-4a4b-8e7e-9630135a1580","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5d45725c-751c-436d-9c5d-0b53b16e53a5","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7234a8eb-ad3b-433e-815a-a4dbc8693378","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b940da3-b5b7-4aa8-8ec4-057cef41d7d5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-6fd84b06-69df-498b-88e3-c378c3674cbe","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29becbcc-c7fc-4930-a3b7-c8103f2d9dd0","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A linha de perfumaria tem sido um dos motores de crescimento da marca. No TikTok, vídeos com o termo “Granado perfume” contam com 663,8 mil visualizações. A linha de perfumaria tem sido um dos motores de crescimento da marca. No TikTok, vídeos com o termo “Granado perfume” contam com 663,8 mil visualizações.

[{"selector":"#anim-521d8ffd-5525-47ff-8a0d-6ab2bf4bfe6c","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29838697-5da6-46a3-8e60-07e159d82e52","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cca52e13-3845-4693-babf-5eb5ed7fe165","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-dd54bb9a-4069-4018-9c18-d39154178fa7","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68ab714f-9de0-4b1b-8d42-2df746445671","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c20ef08-a716-44e1-b4db-3f1324408078","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c609dbc8-fd7b-42fd-9059-74820ba1eea3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df92412b-8899-408c-93b9-7f9a10fccb6c","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Com 73,7 mil seguidores no aplicativo, a Granado investe em marketing digital e trabalha com mais de 100 influenciadores por mês, no Brasil e em outros países. Com 73,7 mil seguidores no aplicativo, a Granado investe em marketing digital e trabalha com mais de 100 influenciadores por mês, no Brasil e em outros países.

[{"selector":"#anim-5256d61e-6ce9-46fa-9036-b9c31c42f44e","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2882a668-1087-4ac9-a21e-212d9ae07384","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05be2603-4bce-472a-abf3-b55d08ffea4d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-81cbb48e-c80c-40bf-ae69-3873f8de1e29","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-081d005c-4b46-4586-b960-42659cd97f6f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d034b56-95b9-439c-92cd-84fc210bbe99","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ed4b279e-5019-4906-b19c-35e15f44a181","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5d229f8-80b3-4011-872f-1e0790f225cc","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Recentemente, a marca abriu uma sorveteria com a Sorvetiño e fez lançou produtos em parceria com a We Coffee. Ambas as colaborações foram um sucesso. Recentemente, a marca abriu uma sorveteria com a Sorvetiño e fez lançou produtos em parceria com a We Coffee. Ambas as colaborações foram um sucesso.

[{"selector":"#anim-419cd2b2-7647-4093-bab6-3908d10c5557","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95ffd70b-a43f-480e-b4f7-5b04cf973f82","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8ea083a-6707-4a34-8a29-82943f200ed7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c47d1e48-25f1-4151-b152-cd650d0d2898","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92be6912-953e-45ad-a1e6-68e133f2b99a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-177bad8c-2d4c-4330-bdbd-8a7a830d951c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e71a82b5-8e2e-48ef-9e36-a5906b9fc1a5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c830483-c1bb-40a0-ae06-50d1f3886e96","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Surfando na viralização de seus produtos, a Granado diversifica ações para públicos variados, mantendo sua essência e conexão com novas gerações. Surfando na viralização de seus produtos, a Granado diversifica ações para públicos variados, mantendo sua essência e conexão com novas gerações.

“Demos sorte que o retrô é visto como cool. Uma marca antiga tem que se manter atual e, ao mesmo tempo, manter sua essência. Buscamos a democratização de públicos”

[{"selector":"#anim-ff71c5ef-a4f1-46e0-9f9b-7ac752b8cf30","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b623870-fdb5-45e9-ac79-efe19005c4e3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1572fdc7-3792-4dfb-a830-4fc6375a8311","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3c6009b5-0ea7-47e3-96fd-80f051ec6739","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbcbe88d-80c0-46cd-856a-40d7d3399f6a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3603dd2e-ea84-43d5-8a37-5217605617df","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e32684f8-a784-4975-9d60-d53ad20de31a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6a9b507-ffcf-472c-bbd0-837b9bc92b2e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cab40682-2b00-4824-8b7e-3ec19a082470","keyframes":{"transform":["translate3d(-124.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7206469-325f-4206-bc7f-c5737a152684","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6acde6c-aa1a-44c4-82c0-d039d8b95088","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sissi Freeman Sissi Freeman Diretora de Marketing & Vendas na Granado Pharmácias. Diretora de Marketing & Vendas na Granado Pharmácias.

[{"selector":"#anim-a9f9e65b-25fd-418e-b413-57ca949abb07","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3352b0f3-5c31-4a22-ad22-6767440bcb6a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50f1592b-dab2-4b60-a53c-653d6b6e811a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f31149f5-127a-4865-bb0d-9a94c7b67867","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7281448c-8d67-4e9f-9fbb-978757144367","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4e7e432-1644-4d89-b1f6-b96a6d78e887","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f567bf04-79c8-4ba6-ae30-a2c5f6b4c97d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9761268-73fc-4b0c-be6e-f7fa451b3e14","keyframes":{"transform":["translate3d(-115.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Leia o conteúdo completo no portal da Mercado&Consumo. Leia o conteúdo completo no portal da Mercado&Consumo. Acesse aqui