Mattel, one of the world’s largest toy and family entertainment companies, announced a strategic collaboration with OpenAI, owner of ChatGPT, to develop products and experiences for its brands. The first product launch, resulting from this unprecedented partnership, will be revealed in 2025.
The union between the companies combines Mattel’s expertise in creating playful experiences with OpenAI’s technology, resulting in solutions for children and families.
“Our products are created to inspire, entertain and enrich people’s lives through play. Artificial intelligence extends this mission and helps us explore new ways to play. With this partnership with OpenAI, we will reinforce our position as leaders in innovation and reimagine the future of play with experiences never seen before,” said Josh Silverman, vice president of Franchising at Mattel.
The purpose of the collaboration is to explore the potential of Artificial Intelligence (AI) in a responsible way, prioritizing privacy, security and age appropriateness. In addition to developing new products, Mattel will also adopt tools such as ChatGPT in its internal processes, to accelerate innovation, support the creation of new concepts and strengthen relationships with consumers.
“We are excited to support Mattel in introducing experiences and products with artificial intelligence that respect the values of its brands. In addition, with ChatGPT, Mattel employees will have access to tools that drive productivity, creativity and transformation at scale,” said Brad Lightcap, Vice President of Operations at OpenAI.
Image: Shutterstock
*This text was translated by AI
