Following a statement posted on the Truth Social network by former U.S. President Donald Trump, Coca-Cola issued a statement announcing that it will launch a product made with cane sugar next fall, aiming to expand the brand’s product line.
In the post, Trump wrote: “I have been talking with Coca-Cola about using REAL CANE SUGAR in Coca-Cola in the United States, and they have agreed to do so. I would like to thank everyone at Coca-Cola. This will be a great decision on their part—you’ll see. It’s simply better!”
The Coca-Cola Company stated that the product was developed to complement the company’s core portfolio and offer more options to suit different occasions and preferences.
The company also announced the global relaunch of the “Share a Coke” campaign, targeting a younger generation. The campaign aims to revive nostalgia with personalized bottles and cans. Launched across the entire Coca-Cola brand portfolio and powered by connected packaging, the campaign returned on a larger scale, activating approximately 10 billion bottles and cans in more than 120 countries, with over 30,000 names adapted to local markets.
The campaign contributed to the growth of single-serve transactions in the category, while Coca-Cola Zero Sugar reported double-digit volume growth for the fourth consecutive quarter. In North America, the company also launched the “This is My Taste” campaign for Diet Coke, inspired by social media insights that showed consumers use distinct language to express their connection with the brand.
The move fueled growth in the quarter, marking the fourth consecutive quarter of Diet Coke volume growth in the region, revitalizing the brand and attracting a new generation of consumers to its loyal base.
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*This text was translated by AI
