After several announcements of its arrival in Brazil, Swedish fast fashion brand H&M has confirmed the opening of its first store in the country for August 23rd at 11:00 am. The store, which marks the brand’s debut in Brazil, will open at Iguatemi Shopping Mall in São Paulo.
Along with the announcement of the first store, H&M also confirmed the opening date of its second store in the country, which will take place the following month, on September 4th at 11:00 am, this time at Anália Franco Shopping Mall, also in São Paulo.
“This is a fundamental step in our journey to offer affordable and stylish fashion to even more customers in Latin America. We are very excited to finally open our doors in Brazil, a country brimming with creativity, culture, and style,” says Joaquim Pereira, Sales Manager at H&M Brazil.
The Iguatemi store will feature a curated selection of women’s fashion, accessories, underwear, and basics, spread across approximately 1,000 m² of sales space. The Anália Franco store will have a broader assortment, ranging from women’s and men’s fashion to children’s items, in a nearly 2,000 m² space.
For its arrival in Brazil, H&M prepared a Spring/Summer campaign starring singers Tyla, FKA twigs, and Caroline Polachek. The collection, a tribute to modern femininity with a glam rock twist, features layering, textured dresses, and accessories. Dresses will start at R$199.99.
Image: Shutterstock
*This text was translated by AI
