Owner of brands such as Bis, Club Social, Lacta, Tang and Trident, Mondelēz Brasil managed to increase the average ticket of purchases made by sellers in the physical channel by 34% after integrating Yalo’s technology into its B2B operation via WhatsApp.
The result is part of the company’s strategy to accelerate the digitalization of its relationship with small and medium-sized retailers, automating and personalizing the purchasing journey through Artificial Intelligence agents.
“Sales on WhatsApp will not replace physical sellers. The trend is to grow, but also to make the distributor’s seller go from order taker to sales leader, boosting their average ticket, looking at execution, categories, out-of-stock, building relationships and analyzing the least-selling products for efficient business management”, says Livia Seabra, Director of E-commerce and Emerging Channels at Mondelēz.
In addition to the increase in the average ticket, Mondelēz also recorded growth of over 15% in sales made directly through WhatsApp. For the company, the channel has proven to be ideal for reaching small and medium-sized retailers, where the app is already part of the day-to-day life of store owners.
“I often hear that retailers are trying to digitize their customers, but the truth is that they are already super digitized and the challenge is to find them on the right channels where they are present and active. With the arrival of new technologies, we are not reducing the workforce, we are increasing and strengthening it. Where do we start? The first step is to experience it, test, adapt, explore and then implement it in a consistent and coherent way with your business, achieving the goals strategically set out in the action plan”, explains Andrés Stella, COO of Yalo.
Image: Mondelēz
*This text was translated by AI
